Law Smith
Bio | Profile | Resume
Law Smith is the Founder & President of Tocobaga, a B2B/B2C Integrated Marketing Agency and SMB Strategic Advisory built on a simple premise: great businesses don’t need more noise — they need clarity, strategy, and execution that actually works. For nearly two decades, Law has served as the strategic engine and fractional C‑suite partner for organizations across the U.S. and abroad, guiding leaders through the complexity of modern marketing with equal parts sharp analysis, disciplined process, and signature tongue‑in‑cheek candor.
At his core, Law is a performance‑driven strategist who treats every client’s business like it’s his own P&L. His philosophy aligns perfectly with Tocobaga’s ethos: play the long game, measure what matters, and make decisions rooted in ROI, not ego. It’s why clients describe him as a “business therapist,” “an aggressive cheerleader,” and — his personal favorite — “a freak, in the best possible way.”
A Strategy‑First Mindset (No Tactics Without a Why)
Law’s approach begins where most outsourced marketing stops: at the actual strategic layer. Instead of chasing the shiny‑object cycle of tools, trends, and tactics, he works big‑to‑small, macro‑to‑micro, always grounding the work in:
Clear objectives, S.M.A.R.T. goals & a full resource audit
Comprehensive qualitative + quantitative research
An integrated omnichannel strategy designed with the client, not for them
Project management execution that respects budget, bandwidth, and KPIs
Rigorous analysis & reporting cycles
Continuous improvement that compounds over time
This method has become the Tocobaga trademark — the antidote to the fragmented, tactic‑first marketing landscape that burns budgets and breaks trust. Law’s process delivers not only performance, but confidence, giving business owners clarity around what’s working, what’s not, and where the next unlock lies. While Law’s self‑deprecating humor might hide it at first glance, his track record is undeniable. Since 2006, he has compiled a portfolio of work most agencies would need an entire team to accomplish:
1000+ Small‑to‑Medium Businesses strategically advised
3.8x Average Client ROI achieved
30+ Business plans written and published
300+ Websites produced, developed, and designed
500+ Brands & rebrands created
600+ integrated marketing campaigns executed
1,000,000+ high‑performing emails deployed
He calls them “humblebrag stats,” but they represent nearly 20 years of repeatable, real‑world performance across industries.
Industry Range & Specializations
Law’s marketing career doesn’t just span industries — it cuts across them with ease. With an operator’s mindset and an educator’s communication style, he has led strategy and growth efforts for:
B2B Tech & SaaS
Professional Services & Legal Services
Healthcare & Dental Groups
Logistics & Supply Chain
Manufacturing & CPG
Private Equity & Venture-Backed Firms
IT & Managed Service Providers
DTC & eCommerce brands
His specialties include strategy, demand generation, customer acquisition, value marketing, relationship marketing, online advertising, brand development, website production, SEO, marketing automation, and product marketing — essentially, the modern marketing ecosystem end‑to‑end.
The Duality That Works in Clients’ Favor
Law’s unique edge comes from a dual career that makes him one of the most uniquely multidimensional business strategists in the country. By day, he is a high‑accountability advisor and fractional CMO; by night, a professional stand‑up comedian with more than a decade of stage experience.
This isn’t a gimmick — it’s a competitive advantage. His time on stage has honed his communication skills, his improvisation muscle, and his ability to translate complex strategy into plain English. It’s also why leaders trust him: his delivery is honest without being harsh, humorous without losing professionalism, and always human.
His comedic resume includes working alongside Ron White, Bert Kreischer, Iliza, Loni Love, Jim Gaffigan, Theo Von, Andrew Santino, Jackie Mason, and many more. His media credits span VICE, TLC, WTF, 2 Bears 1 Cave, Tin Foil Hat, Tampa Bay Times, Creative Loafing, and the Wall Street Journal — though, in true fashion, he’ll tell you he can’t remember half of them.
A President Who Still Builds the Work
Unlike traditional agency leaders who drift farther from the work as they scale, Law stays close to the ground. He believes leaders should be practitioners — fluent in the tools, the tactics, the analytics, and the evolving market.
Whether he’s drafting a growth model, auditing CRM workflows, rebuilding a website architecture, mapping user journeys, optimizing ad funnels, rewriting brand messaging, or unpacking a founder’s vision, Law’s fingerprints remain on the work. It’s what ensures Tocobaga maintains its reputation for clarity, craftsmanship, transparency, and measurable performance.
Integrity, Candor, and the Tocobaga Standard
Law runs Tocobaga with a high-character, low‑nonsense approach rooted in honesty, transparency, and client stewardship. He believes marketing should work — really work — and that leaders deserve advisors who:
tell the truth even when it’s inconvenient
focus on ROI, not vanity
understand how to balance brand with performance
act like an extension of the client’s internal team
stay curious, adaptable, and process-driven
It’s why Tocobaga becomes more than a vendor — it becomes a long‑term partner for founders, operators, private equity teams, and organizations in growth mode.
The Person Behind the Professional
While Law’s professional life spans strategy, advisory, operations, creative direction, and performance, his mission is remarkably simple: help good businesses grow and help good people win.
He brings a blend of strategic rigor and genuine humanity to every engagement — supporting founders through the high-stakes decisions, the messy middle, the growth plateaus, and the transformational leaps. His clients often say working with him feels like having a strategist, operator, creative director, coach, and comedic relief — all in one.
Law believes the best marketing is rooted in truth, built with integrity, and executed with discipline. He believes in long-term thinking, repeatable systems, and the compounding power of doing the right work consistently. Most importantly, he believes that business owners don’t just deserve results — they deserve clarity, confidence, and a partner who understands what’s on the line.
That is the Tocobaga difference.
And that is Law Smith.
