Tocobaga’s 2026 marketing data guide compiles over 100 verified stats across acquisition, ROI, AI, and retention — helping founders, agencies, and investors find signal in the marketing noise.

Most marketers don’t need another dashboard. They need an intervention. Tocobaga’s field guide breaks down what really drives ROI in 2026 — and why half of the metrics you’ve been quoting since 2019 belong in a museum.

In the research Tocobaga compiled—spanning law, dental, med spa, financial services, SaaS, marketing, manufacturing, and more—the real numbers don’t lie. Cost-per-lead and acquisition benchmarks reveal staggering gaps across industries: dental practices achieve 20:1 ROI while SaaS companies struggle at 1.4:1. This first part of the series dissects why “cheap leads” often cost the most, how conversion rates distort true CAC, and why every scalable marketing plan needs to anchor around one golden ratio—the 3:1 LTV:CAC benchmark.

SEO isn’t just keywords—it’s a complex system of 40 interconnected strategies that shape visibility, trust, and revenue. This guide breaks down each type of SEO in plain English and shows how, when executed right, it can generate measurable ROI within months. Tocobaga helps businesses make SEO work like a growth engine.

Today's professional services businesses need tools that enhance their operations, not hobbies that consume their time. That's why Squarespace isn't just a better choice—it's the only choice that makes sense for businesses focused on growth rather than technical complexity.

Tocobaga, the B2B Integrated Marketing Agency & Business Advisory, boldly defies calendars and conventions by securing the coveted '2025 Best Consultancy' award merely five months into the year. Founder Law Smith credits this extraordinary achievement to a disruptive strategy he calls 'proactive claiming,' underscoring the firm's innovative approach to success.

Choosing a platform for your lead-gen website isn't just picking tech—it's picking a lifestyle. Squarespace is the sleek Tesla, ready to roll off the lot, while WordPress is your custom hot rod—fast, furious, and fantastic…if you don’t mind getting your hands greasy. But let’s get real: you're not opening a chop shop; you're running a business. Squarespace’s drag-and-drop simplicity means fewer midnight calls to panicked developers, fewer plugin-induced meltdowns, and more of your precious time spent closing big deals. For businesses focused on high-ticket leads, the choice boils down to one question: Do you want to spend your days building your site or building your business?

You know what they say: if you can’t be found, you can’t win the game. That’s where Google My Business (GMB)—now Google Business Profile—steps in. Think of GMB categories as the GPS for your business, guiding customers straight to your front door (virtual or physical). With over 4,000 categories to choose from, it’s like a buffet where picking the wrong dish could leave people hungry for what you actually offer.

Scale your small business effectively with the Six S Framework. Discover actionable tips on staffing, shared values, structure, speed, scope, and funding to ensure sustainable growth and long-term success.

We — at Tocobaga — have been working with a lot of small-to-medium law firms as clients. Specifically, we experienced a lot of digital marketing performance success for personal injury law firms... and realized most Americans do not know what to do in an accident.

Digital Dictionary, Glossary of Key Online Marketing Terms, Digital Marketing Lingo, Online Glossary, Internet Vernacular, Media Geekspeak, Marketing Agency Buzzwords, SEO SEM Shoptalk, Inbound Idioms, Content Creation Colloquialisms, Javascript Jargon, Viral Marketing Vocabulary, Advertising Analytics Argot

A degree off on the compass heading on a long enough journey, you end up far from your destination. You end up lost.

In today's competitive business landscape, it's more important than ever for companies to have a strong marketing strategy. However, not all businesses have the budget or resources to hire a full-time CMO. This is where fractional CMOs come in.

A fractional CMO is a marketing professional who works with a company on a part-time basis. This can be a great option for businesses that need help with marketing but don't have the budget for a full-time CMO.

Are you thinking about selling your business? If so, you're not alone. Every year, thousands of businesses are acquired by larger companies. And while selling your business can be a great way to cash out and move on to the next chapter of your life, it's important to make sure you get the most out of the deal.

In this blog post, we'll discuss some tips for getting your business acquired at maximum value. We'll cover everything from getting your business ready for sale to negotiating the best possible price.

Ahh, marketing budgets. They’re so much fun to create, said no restaurant operator ever. They require a notorious deep-dive into your business, dredging up dizzying questions. How much should my marketing budget be? Are we seeing results from our current marketing strategy? Are we going to have to get on more apps? Is it even worth it?