Swimly proposal
THE
ONLY
THING
THAT
MATTERS
TO
US
&
OUR
CLIENTS
IS
ROI
Supplemental Video Notes
SMBs Strategically Advised
Successful Integrated Marketing Campaigns
Average Client Return On Investment
Websites Produced
(Developed & Designed)
High Performing Emails Deployed
CASE STUDY
Our Commercial Real Estate Client Saw 2020 As An Eventual Blessing - First Disguised As A Curse
The Covid ERA destroyed commercial real estate firms.
With every bad, there's a good. We used this time to re-strategize.
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We entered The Lockdown with our newly signed client, a Florida-based commercial real estate company, NAME REDACTED, facing a dual challenge of low lead generation and limited brand awareness as it underwent a succession transition from a legacy owner to a new, young CEO. The company needed to revitalize its image and attract potential clients to increase business. Tocobaga initiated a rebranding campaign, focusing on a modern and dynamic image while respecting the company's legacy. We employed a mix of digital and traditional strategies, including a revamped website, selective PR strategies, networking event creations and participation in community efforts utilizing vacant properties to boost brand visibility.
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We capitalized on the new allotment of time. Planned the next 5 years with SMART goals, benchmarks and KPIs. The company's website underwent a modern redesign to enhance user experience, incorporating a sleek design and showcasing successful case studies. Multiple channels were utilized to highlight the CEO's vision while paying respect to the previous owner's cowboy persona, researched industry insights, and the revamped the client's unique selling propositions. Participation in relevant industry events allowed our client to connect with potential clients and partners.
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The strategic approach led to a significant uptick in lead generation and brand awareness, resulting in a remarkable 4.1x return on investment (ROI) in the post-Covid Era. The updated website attracted more visitors, and the CEO's active presence on social media contributed to a positive perception of the company. Tocobaga successfully positioned our client as a forward-thinking industry player, gaining trust and interest from potential clients. The successful case study underscores the importance of strategic rebranding and a multi-channel approach to lead generation. Balancing modernity with respect for legacy allowed our client to capture the attention of its target audience, ultimately leading to a substantial ROI and a strengthened market position.
CASE STUDY
Home Services Is Where The Heart Is
People get in routines because that is always how they have been doing it.
"People don't change" isn't our favorite phrase because...well...change is inevitable.
We had to use the big dog hot phrase, Change Management, to achieve our wins in Lead Gen, Sales Ops and Automations.
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A 40 year old mom-and-pop home services company, NAME REDACTED, faced the challenge of expanding its client base and increasing revenue. Their biggest challenge was the larger, corporate level competition squeezing their market share. To achieve this, NAME REDACTED needed a comprehensive lead generation strategy that would leverage multiple channels and integrate seamlessly to maximize results.
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Tocobaga implemented a multichannel approach, combining digital and traditional marketing channels. We utilized targeted online advertising, optimized their website for conversions, ran email campaigns, and engaged in local community outreach. The goal was to create a cohesive marketing ecosystem that guided potential clients through the customer journey. Track everything. We also had to clean up their entire CRM of over 40,000 contacts and develop an API to integrate with their field operating software. The company invested in targeted online advertising campaigns to reach a broader audience. Simultaneously, we revamped their website, ensuring it was user-friendly and featured compelling content. Email campaigns were personalized and segmented to nurture leads effectively.
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The integrated approach proved highly successful, resulting in an outstanding 38.7x return on investment (ROI) in 6 months. The online advertising increased visibility, the optimized website improved conversion rates, and the personalized email campaigns fostered strong customer relationships. The community outreach efforts not only contributed to brand awareness but also generated local leads. We are proud of this well-executed, multichannel lead generation strategy. The seamless integration of online and offline efforts, combined with a focus on user experience and community engagement, led to an impressive ROI. This success emphasizes the importance of a holistic approach in achieving significant outcomes in the competitive home services industry.
CASE STUDY
Challenge Accepted
We typically don't do event marketing.
We saw this as a fun challenge to up our game.
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In 2016, new, local altruistic organization wanted to partner with a national charity for a mixed used festival event. We faced the challenge of low attendance, little-to-no brand awareness outside of the organization's personal reach and limited funds for their upcoming fundraising event. They needed to boost lead generation to ensure a successful turnout and maximize donations.
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We implemented a multi-channel marketing strategy, leveraging social media, email campaigns, and partnerships with local businesses. They also optimized their website for user engagement and introduced a referral program to encourage participants to invite others. We utilized the charity's compelling storytelling in their social media posts and emails, highlighting the impact of their cause. They engaged with influencers and community leaders to amplify their message. Additionally, they collaborated with local businesses to sponsor and promote the event.
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The lead generation efforts exceeded expectations, resulting in an 8.4x return on investment (ROI) and sold out the event with 5,000 attendees. The optimized website attracted more visitors, and the referral program significantly expanded the reach. The event saw a substantial increase in attendance, leading to a successful fundraising outcome that surpassed the charity's initial goals. The success of the lead generation campaign emphasized the importance of a comprehensive, multi-channel approach. Engaging storytelling, influencer partnerships, and community involvement proved to be powerful tools in achieving remarkable ROI for the charity event. We created the marketing machine. This festival has now spawned off 5 additional metropolitan cities using our framework as their blueprint.
“Leave the campsite better than you found it, and the world will be a better place because of it”
Swimly Residential Pool Service Growth Plan
Swimly doesn't need a bloated agency buildout, a six-month brand therapy session, or marketing theater. The immediate opportunity is simpler: get in front of residential pool owners in Tampa Bay who either hate cleaning their own pool, are tired of unreliable service, or are ready to switch providers.
Phase one is heavily ads-first — paid advertising, lead quality, tracking, and fast learning. The goal is a repeatable growth system for residential pool service accounts, weighted toward the neighborhoods that make the most sense for route density, response time, and long-term recurring revenue.
This is a practical growth engagement, not a year-long agency trap. Tocobaga works on a flat-fee structure, never charges a percentage of ad spend, and the agreement includes a 60 Day Exit — if it's not working, an email ends it.
The Market (Why Now)
Tocobaga's pre-engagement research on the Tampa Bay residential pool market:
- ~150,000 residential pools in Hillsborough County. ~120,000 in Pinellas. ~104,000 in Pasco. That's roughly 374,000 pools in Swimly's backyard.
- About half of pool owners try to do it themselves. Swimly's biggest competitor isn't another pool company — it's the homeowner fighting their own pool every weekend.
- Industry churn runs ~6%, and most people switching are leaving providers who stopped showing up. Reliability alone wins accounts.
- The bigger conglomerate competitors are investing in exclusive digital assets and Local Services Ads that generate high-intent conversions. They're already fishing where the fish are — Swimly just needs to fish smarter, not outspend them.
The Four Holy Marketing Metrics. Marketing and sales come down to four numbers. Everything Tocobaga builds gets tracked against these:
Holy Metric #1: Cost Per Lead
What it costs to make the phone ring. Industry benchmarks: optimized search leads can run near $21; Local Services Ads inbound calls land between $25–70; qualified Google Ads conversions run $40–120; Meta averages around $30 unqualified.
Swimly's current LSA baseline sits at $50–60 per lead — that's the number to beat, and the benchmarks say there's real room to beat it.
Holy Metric #2: Cost Per New Customer
Leads are nice. Customers pay the bills. National benchmarks put the cost of acquiring a new residential pool service customer at roughly $80–250.
Tracking this number keeps ad spend honest — it connects every dollar in to a recurring account out, and exposes which channels produce lookers versus bookers.
Holy Metric #3: Average Revenue Per New Customer (Year One)
National benchmarks show standard weekly residential maintenance around $180/month (~$2,160/year). Tampa Bay market pricing runs closer to $130–135/month (~$1,560–1,620/year).
This is the payback math: when a new account is worth ~$1,600 in year one and acquisition costs $80–250, every properly-targeted ad dollar has a clear, measurable return — and it signals when pricing power exists as reliability builds a reputation.
Holy Metric #4: Lifetime Value
The metric that makes recurring service businesses valuable. With industry churn around ~6%, a residential account that's served reliably stays for years — even conservatively, a single account retained 3–5 years is worth roughly $4,800–$8,100, before referrals.
Lifetime value is why the plan pairs acquisition with retention, reviews, and referral layers: the cheapest customer to acquire is the one a happy customer sends over the fence.
Objective
Build an ads-first residential customer acquisition system for Swimly that generates, tracks, and optimizes qualified pool service leads — keeping spend controlled, measurable, and tied to real recurring revenue growth.
Goals
- Launch and optimize paid advertising around residential pool cleaning and weekly maintenance.
- Prioritize Google Local Services Ads, Google Ads, and Meta Ads based on lead quality — Swimly has LSA history to build from, and Meta is untested upside worth a structured trial.
- Position Swimly against the real competition: DIY pool owners, flaky providers, and low-effort pool companies.
- Improve conversion from lead to booked estimate to new recurring client.
- Track the Four Holy Metrics — cost per lead, cost per new customer, average revenue per new customer, and lifetime value — plus booked lead rate, monthly recurring revenue added, and route density.
- Build a lean follow-up, email, and referral system that supports growth without overwhelming a one-person operation.
- Keep the plan flexible to Swimly's stage, budget, and route capacity — marketing spend should scale as a percentage of revenue as the business grows, not sit as a fixed cost.
Primary Audience
The first growth push stays focused on residential pool owners only — no commercial pools, HOA or community pools, or management-company work. That's by design, not limitation.
The strongest targets:
- Homeowners tired of cleaning the pool themselves — the "second job" crowd.
- Homeowners burned by inconsistent or no-show pool services.
- Busy families who want one less recurring chore.
- New pool owners who need reliable ongoing maintenance from day one.
- The household vendor decision-maker — often the woman of the house, who holds the swing vote on which service providers come and go — with messaging built around reliability, consistency, and never having to chase another vendor.
- Referral sources: current clients, local networks, and neighbors who see the work.
Campaign Positioning
Swimly's best early angle is not "we're the cheapest." That's a race to the bottom in a market where competitors cluster at nearly identical monthly pricing anyway.
The stronger position: Reliable residential pool service that shows up, does the work, and keeps the pool off the homeowner's mental to-do list.
Potential campaign themes:
- "Your Pool Should Not Be a Second Job."
- "Stop Fighting the Pool."
- "Not Another Flaky Pool Service."
- "We Show Up. We Clean the Pool. Weirdly Rare."
- "Clear Pool. Consistent Service. No Drama."
What Tocobaga Will Build
Ad Strategy + Setup
Campaign structure, audience and neighborhood targeting, keyword direction, budget pacing, offer framing, and platform recommendations across Google Local Services Ads, Google Ads, and Meta Ads — including a structured first test of Meta.
Competitive + Market Audit
Pull the SEO visibility, paid search keywords, and ad positioning of the larger local competitors on day one. Find where they're winning, where they're lazy, and the lead-gen angles Swimly can take without trying to outspend anyone.
Lead Tracking + Reporting
Simple reporting built around the Four Holy Metrics, plus booked lead rate and recurring revenue added. Plain-English reports, no dashboard theater.
Conversion Support
Review the full path from ad click to inquiry to booked service: landing page direction, form and call behavior, follow-up timing, and lead quality filtering so ad dollars turn into route stops.
Email, Follow-Up + Referral Layer
Stand up a lean CRM and monthly email cadence — starting with contacts Swimly already has — plus follow-up recommendations for prospects, current clients, and reactivations. Staying visible is a top-two local business strategy: even unopened emails keep the name in the room when a neighbor asks "know anyone who does pools?"
Local Networking Direction
Guidance on structured weekly networking (BNI-style groups and local referral circles) as a zero-ad-spend lead channel that compounds alongside paid.
Growth Advisory
Client education is the point, not an upsell. Ongoing help thinking through route density, service areas, pricing pressure, when lead volume justifies the first hire — and what psychological makeup to hire for so the first employee is a keeper, not a last-second panic hire.
6-Month Simple Growth Timeline
Month 1: Ads Foundation
Competitor review, keyword research, tracking setup, campaign structure, offer/message testing, and initial launch across the best-fit ad channels.
Month 2: Lead Quality + Optimization
Review lead quality, adjust budgets, refine targeting, add negative keywords, test Meta Ads, and improve the inquiry path from ad click to booked lead.
Month 3: Conversion Tightening
Improve follow-up timing, lead handling, booked estimate process, and messaging around reliability, consistency, and residential pool owner pain points.
Month 4: Route Density Push
Shift spend toward neighborhoods and service areas that support cleaner routing, recurring accounts, faster response times, and better operational efficiency.
Month 5: Referral + Retention Layer
Add lightweight referral, review, customer communication, and reactivation support so new customers become longer-term residential accounts.
Month 6: Scale + Reset Plan
Double down on the best-performing channels, service areas, and messaging. Review whether lead volume, route density, revenue growth, and capacity support the next stage of growth.
Pacing note: this plan flexes to Swimly's budget and capacity. The work is sequenced so nothing gets skipped — the timeline stretches before the scope shrinks.
6 Month Simple Gantt Chart
Proposal Summary
Comparisons & Your Price
No one wants to feel like a dumbo overpaying an outside firm.
We get it. We abhor 99% of advisors and agencies. Our industry has a lot of snake oil.
If you’re going to try to compare bid costs, you must examine the exact same
QCD+F: Quality, Cost, Deliverability + Flexibility
Average Agency Rate
$6,563
Tocobaga’s Normal Rate
$2,500
Your Tocobaga Rate
$634
DISCOUNT
SHOT
CLOCK
Quick-Start Next Steps
Administrative & Clerical Tasks
Invoice is deposited - either total for the month or deposit.
Tocobaga begins working
Tocobaga receives access to Tech Stack and any relevant brand collateral
Quick-Start onboarding will not be sequential - aka might be a little out of order than our normal process
Tocobaga will send over Company Services Agreement
Tocobaga will start a Slack workspace for internal communication. If you use another internal communication app, we can integrate Slack with other apps e.g. Slack two-way sync with Teams.
Tocobaga will coordinate a recurring, update meeting cadence - usually once a week initially and then every 2 weeks once we build a rhythm. If clients cannot attend because of schedule conflicts, we will record an update video and send via Slack.
If we’re ready to go right now, the button to the invoice is below or click on the invoice image to the right. Once the invoice is paid, we begin.
Let’s Go ➳
ABOUT
TOCOBAGA
a
B2B, B2C SMB Strategic Advisory
&
Omni-channel, Integrated Marketing Agency
Fractional CMO FAQs
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A Fractional CMO (Chief Marketing Officer) is a part-time or shared resource hired by a company to provide strategic marketing leadership. This arrangement allows businesses to access high-level marketing expertise without the cost of a full-time executive.
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A Fractional CMO typically handles various aspects of marketing strategy, planning, and execution. Their responsibilities may include market analysis, brand development, campaign management, and team leadership. They work on a part-time basis, providing strategic guidance to help businesses achieve their marketing goals.
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1. Cost-Effective: Fractional CMOs offer high-level expertise without the full cost of a permanent executive, making it a cost-effective solution for businesses.
2. Flexibility: Companies can scale their marketing leadership up or down based on their needs, without the commitment of a full-time hire.
3. Diverse Experience: Fractional CMOs often bring diverse industry experience, providing fresh perspectives and insights to the marketing strategy.
4. Strategic Guidance: These professionals offer strategic guidance, helping businesses align marketing efforts with overall business objectives.
5. Access to Networks: Fractional CMOs may bring valuable industry connections and networks, enhancing opportunities for partnerships and collaborations.
6. Objective Perspective: Being external to the organization, Fractional CMOs can provide unbiased and objective viewpoints on marketing strategies.
7. Quick Onboarding: As seasoned professionals, Fractional CMOs can quickly adapt to the business environment, accelerating the onboarding process.
8. Task-Specific Expertise: Companies can engage Fractional CMOs for specific projects or challenges, tapping into their expertise for targeted improvements.
9. Risk Mitigation: Businesses can mitigate the risk associated with hiring a full-time CMO by testing the waters with a fractional arrangement.
10. Efficiency: With a focus on strategic planning, Fractional CMOs can optimize marketing processes for efficiency and effectiveness.
Why would a SMB hire a Fractional CMO?
Small and Medium-sized Businesses (SMBs) might choose to hire a Fractional CMO for several reasons:
1. Cost Efficiency: SMBs often have budget constraints, and a Fractional CMO allows them to access high-level marketing expertise without the cost of a full-time executive.
2. Flexibility: The variable nature of marketing needs in SMBs can be addressed with a part-time resource, adjusting the level of expertise based on the business's current requirements.
3. Strategic Insight: Fractional CMOs bring strategic thinking and experience, helping SMBs develop effective marketing strategies aligned with their business goals.
4. Resource Optimization: SMBs may not need a full-time CMO, making a fractional arrangement a practical way to optimize resources and focus on key priorities.
5. Quick Impact: Fractional CMOs can swiftly assess the marketing landscape, identify opportunities, and implement strategies to generate quick and impactful results.
6. Access to Networks: SMBs can leverage the networks and industry connections of Fractional CMOs, opening doors to potential partnerships and collaborations.
7. Task-Specific Projects: SMBs can engage a Fractional CMO for specific projects or campaigns, tailoring the arrangement to address immediate marketing needs.
8. Objective Perspective: An external CMO can provide an unbiased and objective viewpoint, offering insights that might be challenging to achieve with an in-house team.
9. Risk Mitigation: Hiring a full-time executive involves risks, but a fractional arrangement allows SMBs to test the waters and evaluate the impact of senior marketing leadership.
10. Learning Opportunity: SMBs can benefit from the knowledge transfer that occurs when working with an experienced Fractional CMO, helping build internal marketing capabilities over time.
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short answer: engagement, commitment, and scope of responsibility
more detailed answer:
1. Time Commitment:
- Fractional CMO: Works on a part-time or project-specific basis, dedicating a limited number of hours per week or month to the organization.
- Full-time CMO: Is a permanent, full-time employee committed to the organization on a daily basis.
2. Cost Structure:
- Fractional CMO: Typically charges on an hourly or project basis, providing a more cost-effective solution for businesses with budget constraints.
- Full-time CMO: Involves a fixed annual salary, potentially with additional benefits, which may be a higher financial commitment for the organization.
3. Scope of Responsibilities:
- Fractional CMO: Focuses on specific strategic initiatives, projects, or areas of expertise as agreed upon with the organization.
- Full-time CMO: Assumes a broader range of responsibilities, overseeing the entire marketing department and contributing to overall business strategy.
4. Flexibility:
- Fractional CMO: Offers greater flexibility, allowing organizations to scale up or down based on their evolving marketing needs.
- Full-time CMO: Represents a more fixed and consistent presence within the organization, which may be less adaptable to changes in workload.
5. Depth of Involvement:
- Fractional CMO: Often works at a more hands-on level, directly involved in strategy development and execution.
- Full-time CMO: Balances strategic leadership with managerial responsibilities, overseeing day-to-day operations and team management.
6. Long-Term Commitment:
- Fractional CMO: May be engaged for specific projects, a defined period, or on an ongoing but part-time basis, providing a more flexible arrangement.
- Full-time CMO: Implies a longer-term commitment to the organization, with a focus on sustained leadership and relationship building.
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short-answer: adaptability, agility, resources, communication, wisdom (experience x knowledge)
long answer:
1. Diverse Perspectives: A Fractional CMO with varied industry experience can offer diverse perspectives and insights, bringing a fresh and innovative approach to marketing strategies.
2. Cross-Industry Best Practices: They can bring best practices from different industries, adapting successful strategies and tactics to the specific needs of the organization.
3. Benchmarking Opportunities: With exposure to various industries, a Fractional CMO can provide valuable benchmarking data, helping the organization understand how its marketing performance compares to similar businesses in different sectors.
4. Adaptability: The ability to adapt strategies from one industry to another can be a key advantage. The Fractional CMO can leverage successful techniques across different markets, promoting adaptability and agility.
5. Network Access: Their extensive network across industries can open doors to potential partnerships, collaborations, and industry-specific opportunities that may not be readily apparent within a single-sector focus.
6. Innovation and Creativity: Exposure to diverse industries fosters innovation and creativity. A Fractional CMO can bring a rich mix of ideas, drawing on experiences beyond the confines of a single sector.
7. Risk Mitigation: They can provide insights into potential risks and challenges by drawing on experiences from various sectors, helping the organization proactively address issues before they become significant problems.
8. Market Trends Awareness: A Fractional CMO engaged with multiple clients in different industries stays attuned to a wide range of market trends. This knowledge can be invaluable in staying ahead of industry changes and emerging opportunities.
9. Customization for Unique Markets: Leveraging experience in various industries, the Fractional CMO can tailor marketing strategies to suit the unique characteristics and challenges of the organization's specific market.
10. Continuous Learning: A Fractional CMO involved in diverse industries is likely to be a continuous learner, staying updated on the latest trends, technologies, and strategies across various sectors, which can benefit the organization.
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1. Fractional CMO:
- A Fractional CMO typically refers to a part-time or shared Chief Marketing Officer who provides strategic marketing leadership to organizations on a flexible basis.
- They might work with multiple clients simultaneously, dedicating a certain number of hours per week or month to each client.
2. Interim Fractional CMO:
- An "Interim Fractional CMO" could imply a temporary or transitional role where the Fractional CMO is specifically engaged to fill a gap or address a short-term need.
- The "Interim" aspect suggests a focus on providing leadership during a transitional period, such as when a company is between full-time CMOs or undergoing significant changes in its marketing strategy.
SERVICES
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OVERALL STRATEGY
CAMPAIGN STRATEGIES
TACITICAL STRATEGIES
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SMART Goals, Benchmarks + KPI Planning
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- Audiences
- Targets
- Find out 4 Holy Metrics:
- Cost Per Lead
- Cost Per Acquisition
- Average Revenue of a customer within 1st year
- Lifetime Value
Quick Start Services
Marketing Execution Services
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Monitoring & Maitenance
Analytics Tracking
SEO (technical)
Live Chat optimization
Build out
* Landing pages by service
* Landing pages by service and city/region
Content
FAQs
Blog posts
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- PPC
- Google Search Ads
- Bing Search Ads
- Local Services Ads
- AdRoll - cross platform retargeting/remarketing
- Later - platform-industry specific ads w/ Angi, Yelp, etc.
- Social Ads
- AdRoll retargeting ads on FB and IG
- Pinterest might be a great avenue
- Programmatic
- We can get precise targeting
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- Technical SEO
- At least 1 blog post per month
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- Automation emails for servicing
- Marketing email campaigns
- New lead automated journeys
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- Review Capturing
- Review Monitoring
- Directory Listings optimization
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Traditional Advertising - radio, tv, newspaper, magazine, etc.
Community - sponsorships, focused local corporate responsibility
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BRANDING:
Brand Development
Brand Identities
Brand Messaging
DESIGN: Any design deliverables needed
Graphic Design, Website Design, UI (User Interface), UX (User Experience), Print Design, Online Ad Design, Video Editing, Image Editing, Custom Illustrations, Newspaper Ads and Design, Magazine Ads and Design, Brick & Mortar Exterior Signage, etc.
Support Services
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create a Google Data Studio or similar to aggregate analytics into
1) Snapshot
2) by campaign/tactic
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Setup every task and project in your PM app, Asana?
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- Starting line: I would want to come in office to War Room around y'all's schedules and work from the office a few days in the beginning. There's always smaller things to absorb just being around that is lost in digital communication
- Slack (or whatever your team uses) for direct communication. We prioritize client communication above email, calls and texts. We keep all conversations in Slack/Teams to have transparency and a searchable knowledge base.
- Update meetings: Weekly until we find a rhythm and go biweekly. I keep them 30 minutes and apply the EOS system to keep it efficient.
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- Will need to learn your automation processes to streamline any redundant tasks
Possible add-ons services and costs
Online Ad/PPC ad spend without markup
Video Content Production
Purchasing Email Lists via Data Broker
Programmatic Direct Messaging
Approach
Strategy-first approach: work big to small. Macro to Micro. The biggest gaffe in the outsourced marketing services sector is focusing on tactics to begin. Our approach is the following 6 phases:
1. Define Objectives, S.M.A.R.T. goals and Current Analysis & Resource Audit (a current strategy review, branding assessment, resource audit and marketing performance report).
2. Thorough research.
3. Develop a leveraging integrated, omnichannel strategy in lock step communication and approval with the client.
4. Project management execution with respect to achieving KPIs, budgets and resources
5. Analyze quantitative and qualitative reporting.
6. Continuously improve
Strategic plans without execution = a fun idea.
Discipline is the ultimate freedom.
Over-communicate until you have concise shorthand.
Time is a commodity.
Think 3 steps ahead. Contingency plan IFTTT scenarios.
Be agile & adaptable.
The obstacle is the way.
Work short-term and long term at the same time.
Analyze the past while proactively, continuously improve your present and future.
Execute omnichannel, integrated marketing campaigns, online and off.
Work macro and micro.
Generalize and specialize.
Strategic and tactical.
A/B test.
ROI should be the client's main focus and many drill down minutiae. ROI (Return On Investment) is the only thing that matters to our clients (and us). It is the cover image on every one of our proposal decks. It is our mantra; our North Star philosophy. We must provide multiple X ROI for our clients or we cease to exist.
